Did You Know: Your E-commerce business could be more profitable with a French website than your English one?

Why and how does this happen?

So far when you launch your business in English, the competition is bigger than you could expect simply because too many websites compete in the same market as yours.

For instance, let’s say you run a Golf business in the UK and you want to promote your business online trying to sell Golf Equipment (your main keyword).

You log into Google and these are the results you get (30/01/2009)

A - What do your UK customers want? Number of searches done for the keyword Golf Equipment in the UK.

368,000 - Highest volume of search in October 2008.

B - How is the UK competition like? Number if English websites competing under the Keyword Golf Equipment.

. Worldwide: Results 1 - 10 of about 5,380,000 for Golf Equipment.
. Page from the UK: Results 1 - 10 of about 684,000 for Golf Equipment.

C - How much does an effective marketing campaign cost?

As you sell Golf Equipment you may decide to boost your sales using a Pay Per Click Campaign, for instance. You intend to create your Google Adwords campaign and start watching the bids in order to place yours.

In this particular case you target the UK using Google adwords tools.

And this is what Google UK will propose you (30/01/2009)
. Keyword Golf Equipment
. Average CPC: £0.76 (at a maximum CPC of £1.70)
. Estimated clicks per day: 128 - 162 (at a daily budget of £150.00)

Now Catalyst Entrepreneur does the same research for you business targeting the French Golf users on the Internet. You will agree with me that my Google page will be Google.FR doing exactly the same process in order to compare the same features.

A - What do your French customers want? Number of searches done for the Keyword Equipement de Golf (Golf Equipment) in France:
5,400 - Highest volume of search in October 2008.

B - How is the France competition like? Number of French websites competing under the Keyword Equipement de Golf.

IMPORTANT:

When you log into Google.Fr, you shall see 3 radio buttons under the search box category displaying:

. Radio button 1 - Rechercher dans Le Web: meaning Search in the World Wide Web.

. Radio button 2 - Pages Francophones: meaning Pages displayed within the French Wide Web including France and other French speaking countries worldwide. We could name it F.W.W. for French Wide Web.

. Radio button 3 - Pages France: France only

So let see how many French websites are actually competing under the Keyword Equipement de Golf.

Here are the results (30/01/2009).

. Radio button 1 Le Web: Résultats 1 - 10 sur un total d’environ 1 610 000 pour equipement de golf.

. Radio button 2 Pages Francophones: Résultats 1 - 10 sur un total d’environ 1 450 000 pages en français pour equipement de golf.

. Radio button 3 Pages France: 10 sur un total d’environ 1 160 000 pour equipement de golf.

C - How much does an effective marketing campaign cost?

This is what Google France will propose you (30/01/2009)

. Keyword EQUIPEMENT DE GOLF
. Average CPC: £0.42 (at a maximum CPC of £0.85)
. Estimated clicks per day: 2 - 3 (at a daily budget of £2.00)

If you intend to sell online whether in B2B or B2C, you may consider seriously implementing European Union countries in you business strategy. Not only you will improve your internet sales but you will reduce your online marketing costs as well.

6 reasons to boost your internet sales in France now:

1 - We offer your Free domain name in French

2 - Catalyst Entrepreneur translate your existing website in French and we do French copywriting to comply with SEO requirements and generate sales online.

3 - Your French website could benefit from a Pay Per click (PPC) campaign cheaper than in English and managed by our Internet marketing expert.

4 - There is room for expansion online for small medium enterprises (SME) – your company could be one of them.

5 - Extra online sales means you can earn more whilst you are asleep

6 - Finally… your company can be as big as the ones online at advertising products and boosting sales.

We offer you a free report on your business category to measure your potential in European Union.

Grab timely ideas in the sphere of web traffic - your own guide.

Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on. And in return for just a click, you will receive a few cents or in many cases, SEVERAL dollars.

This is where high paying Adsense keywords come in. So how can you find these high paying words? There are two approaches. The easiest one involves looking up pre-made lists. The other one involves you doing the research through Google’s Adwords tool. Simply enter in the term you’re interested in, and the tool will tell you how much each click is worth.

In terms of actual value, there are high paying keywords that are worth more than $20. There are even a few that are in the range of $40 to $69. In both cases, these keywords tend to revolve around lawyers, debt, credit cards, schooling and illness. And, contrary to what some may think, often times the most expensive Adsense keywords revolve around long-tail terms over more generalized phrases.

Either way, if you decide to promote these keywords, you could become independently wealthy relatively quickly. However, you do need to be aware of some things before going after these ultra-profitable of keywords.

First off, you must remember that Google will take its cut from each keyword. And you will not know how much they will take until the stats start coming in. So, don’t assume that 1,000 clicks from a $45 keyword will equal $45,000. Your cut will end up being much less than that. But it will still be much more generous than if you promoted a keyword that was only worth .05.

In addition, be aware that the higher paying keywords tend to not drive much traffic because there is so much competition surrounding them. So, unless you can beat the competition with a Fortune 500 business, you’ll have to be more creative with how you promote these keywords.

For example, consider the keyword “mesothelioma treatment options” which is currently worth $32.09. There are a ton of websites ranked for this keyword, so you can forget about search engine traffic for this term. What you will have to do is drive traffic through other terms with Internet articles. And, you will have to think outside of the box to do this.

For instance, instead of promoting “mesothelioma treatment options” you could promote mesothelioma message boards, books or treatment centers. You could talk about mesothelioma and family support. Ultimately, if you put your heart and mind into it, there’s no limit to what you will come up with.

In conclusion, high paying keywords could be your ticket towards financial independence. Yet, remember, even the gurus don’t earn money overnight. You will still need to put in a lot of work through proper SEO and keyword optimization. Once you do that, the profits will surely start to come in.

Want to learn about affiliate marketing? Review the free affiliate marketing training at http://www.InlineSEO.com

As search engines index the web’s link structure and page contents, they find two certain kinds of info about a given site or page - attributes of the page/site itself and descriptives about that site/page from other pages. Since the web is much a commercial place, with so umteen parties interested in ranking well for particular searches, the engines have learned that they cannot always rely on websites to be true about their importance. Thus, the days when artificially stuffed meta tags and keyword rich pages dominated search results (pre-1998) have vanished and given way to search engines that measure trust via links and content.

The possibility goes that if hundreds or thousands of previous websites link to you, your site must be favorite, and thus, have assess. If those links come from very popular and important (and thus, trustworthy) websites, their power is elevated to even greater degrees. Links from sites like NYTimes.com, Yale.edu, Whitehouse.gov and others stock with them inherent trust that search engines then purpose to boost your ranking position. If, on the other hand, the links that point to you are from low-quality, interlinked sites or automated scraps domains (aka link farms), search engines have systems in rate to discount the value of those links.

PageRank described by Google in their technology section:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

PageRank, in essence, criteria the brute link force of a site based on every other link that points to it without fundamental regard for quality, relevance or trust. Thus, in the modern era of SEO, the PageRank measurement in Google’s toolbar, directory or through sites that query the service is of limited respect. Pages with PR8 can be found ranked 20-30 positions below pages with a PR3 or PR4. In addition, the toolbar numbers are updated only every 3-6 months by Google, causing the values even less useful. Rather than concentrating on PageRank, it’s important to think holistically about a link’s worth.

Here’s a small list of the most important factors search engines look at when assaying to value a link:

The Anchor Text of Link - Anchor text describes the visible characters and words that hyperlink to another document or location on the web. For example in the phrase, “Busby SEO Test is a good source of SEO Blog

Global Popularity of the Site - More popular sites, as denoted by the number and power of the links pointing to them, provide more powerful links. Thus, while a link from SEOmoz may be a precious vote for a site, a link from bbc.co.uk or cnn.com carries far more weight. This is one area where PageRank (assuming it was accurate), could be a good standard, as it’s designed to calculate global popularity.

Popularity of Site in Relevant Communities - In the example above, the weight or power of a site’s vote is based on its raw popularity across the web. As search engines became more sophisticated and granular in their approach to link data, they accepted the existence of “topical communities”; sites on the same subject that often interlink with one another, referencing documents and providing unique data on a particular topic. Sites in these communities provide more respect when they link to a site/page on a relevant subject rather than a site that is largely irrelevant to their topic.

Text Directly Surrounding the Link - Search engines have been observed to weight the text directly surrounding a link with greater important and relevant than the other text on the page. Thus, a link from inside an on-topic paragraph may carry greater weight than a link in the sidebar or footer.

Subject Matter of the Linking Page - The actual relationship between the subject of a given page and the sites/pages linked to on it may also factor into the value a search engine assigns to that link. Thus, it will be more valuable to have links from pages that are related to the site/pages subject matter than those that have small to do with the topic.

About Author : well i am not master on search engine optimization, but it pretty nice if i can share what ever i have learn out there and to make sure that people will get some another seo tips from around, so if you want to see my activity this month through SEO Contest, and if you have any blog you can support me in that Busby SEO Test contest

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