May
31
12 Secrets of Ezine Marketing
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Running a successful online newsletter or Ezine can be one of the most effective means of marketing your product or service. Even though blogs have almost taken over this practice there are still many successfully run online newsletters that pack a powerful marketing punch. Below I share some of the secrets to maintaining a faithful subscriber base and grown your Ezine.
1. Give your newsletter a name that will tell what it is all about. The name should also be memorable and catchy. You are trying to build a readership and also a brand that will spread as quickly as possible. If you use your own name in the newsletter this means that you’ll have difficulty selling the business later on, so keep this in mind.
2. Provide your subscribers with valuable content but don’t tell them all. If you tell them all then they don’t need to buy your product. You articles should tell them the ‘why’ of your product or service but not the ‘how’. If you give away too much the subscribers will get accustomed to getting everything for free and be less inclined to buy your product.
3. Give your Ezine some personality. You want the Ezine to say ‘you’. You are the owner and this is how you give your newsletter a personal identity. If you sound like everyone else then you’ll get lost in the mix. If you inject your thoughts and opinions then you can stand apart from the crowd.
4. Ask your subscribers’ opinions to engage their involvement. People like to know that their opinions matter. You can run a survey and then give the results in a follow-up issue. This gives the readers something to look forward to and your Ezine a better chance of getting opened.
5. Speak in the language of your subscribers. Use the same jargons that they use so that you can build a sense of community. You will be viewed as one of the group and not just a cold outsider providing information.
6. Provide a fair balance of articles and ads in your newsletter. If your newsletter appears to be just a big classified ad section then you are likely to lose subscribers. Nobody really read a paper for the ads so give them what they need and make your ads a ‘by the way’.
7. Ask subscribers what subject they would like you to cover to make sure that you are scratching where it itches. Rather than hoping that you are catering to their needs ask and know instead. The response you get will also give you an idea of the effective reach of your newsletter.
8. Do joint venture deals where you can offer your subscribers special subscribers-only deals. This will build readership loyalty and also show that you are looking out for their best interest. People like to know that they are a part of an exclusive group.
9. Give a preview of the upcoming topics to keep curiosity high. This is much like the newscasters that tell you what’s coming up next to keep you glued to the TV set until the commercial break is over. You can cover a topic that requires a series of articles to build reader loyalty among new subscribers. So those who sign up for a weekly newsletter wouldn’t have to wait the entire week before they get their first issue.
10. Provide a link in your newsletter to where the archives can be accessed. The products that you promote in the past could still bring you sales in this way. It’s also a place to showcase the quality of the information that you provide.
11. Publish your newsletter in both text and HTML format so you can give subscribers a choice of the format they wish to receive. Also because the newsletter will be longer than a normal promotional email (and so more difficult to bypass the SPAM filters) you can email both the full newsletter and another with the link to the web-published version.
12. Test your email open rate to determine which days of the week are the best to send out your newsletter. Some marketers claim that Fridays followed by Tuesdays give the best open rate. But each Ezine publisher will have to test for themselves. This is one factor that shouldn’t be overlooked though.
There are still many online newsletters that I cannot wait to open and read not only because of the information they provide but because they have established themselves as a source of news and even entertainment. Don’t neglect the power of a well written ezine.
Ray L. Edwards is a freelance copywriter, copywriting coach, Internet marketing consultant and published author. He has made his clients millions of dollars online and can be contacted about his services at http://www.webcopy-writing.com
May
27
Online Marketing: Helpful Hints
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Often network marketers become frustrated. Is this you? If so, you should take a moment to evaluate how you would really answer this question. For instance, it just could be, for instance, that you should sit down and re-assess your complete approach to your online network marketing business.
Based on my own experience, I know that when given enough thought and organization, just about any network marketer who uses the Internet will probably find that whether or not it was intentional, they actually organized a network marketing campaign. Just because you’ve been doing something like pay per click, that doesn’t mean that it’s being done efficiently. In this article, we’ll examine some important ways network marketers may already be marketing their internet business and make some suggestions about how one can do it more efficiently.
This may be simplistic, but do you have a top level domain website for your marketing business? Network marketers who answer yes to this question are already marketing their services or products online just because they already a website online. Having a website means there is the potential for curious Internet users to gain access your website. You may not be actively promoting your website but you might still find that your website generates interest in your products despite the lack advertising; this is called passive marketing.
Do you participate in online forums and add a link to your website in your signature copy? Again network marketers who answer yes to this question are already marketing their website business online. Savvy network marketers realize the importance of participation in industry related message boards to create an interest in their business, establish themselves as experts about their industry and offer a link to their website even if it is in the signature line of their posts. However, even network marketers who don’t realize this may already be inadvertently reaping the benefits of Network marketing resulting from message board participation because they are doing something they like and may be doing as a form of leisure activity. When I’m coaching my students at my website, QuestForLegacy.net, we discuss the ability to create financial freedom.
Make sure you include keywords which are relevant to your business in the content of your website. Network marketers who answer yes to this question are also already marketing their internet business by optimizing their website for their keywords. Search engine optimization (SEO) affects websites whether or not they were even aware of the concept of keyword density and how it helps to SEO a site. Internet business owners will likely use keywords frequently based on the kind of products and services offered because it’s just natural to do it. This tendency, might result in search engines boosting your website rankings for these particular keywords. Although the concept of SEO is much more involved and complex than just using keywords frequently, but network marketers can gain some benefit just by naturally applying relevant keywords to their website.
Solicit feedback from your customers. This is yet another example of how internet marketers may be accidentally marketing their business on the Internet. Most network marketers realize the importance of soliciting feedback from customers for business purposes and business owners who sell products online should solicit feedback in the form of online surveys. Even though network marketers could be doing this simply for business reasons the fact that it is done online puts it into the an internet marketing category.
If you’d like to know more about any of the tips, please feel free to contact me at my website, QuestForLegacy.net.
Although we’ve discussed several ways in which network marketers may already be marketing online but what about network marketers who want to have an increased online presence? Network marketers who may already be marketing online accidentally may want to launch a full scale Internet marketing campaign. Probably the best way to do this is to hire an experienced consultant in Internet marketing to help you create a campaign which is effective for your customers.
If you would like to know more about any of the tips, please feel free to contact me at my website, QuestForLegacy.net.
May
21
If you’re an online business owner, it is crucial that you create a variety of ways to drive traffic to your website. Recently the trend has been for internet business owners to create a blog either in addition to or in lieu of of their “normal” website. There are a number of reasons for having a blog, but this discussion is not about why but rather several suggestions on how to get your blog listed to start getting free visitors to your blog site. I coach people at my website how to become successful entrepreneurs.
First of all, one of the easiest ways for your online marketing blog is that if people come to your website, the better your chances of generating interest and adding people to your downline. So, if you want to have more people visiting your blog, one of the easiest ways is to discover blog directories and get your blog listed. There are numerous blog directories on the web and you can submit your blog so people who are searching for the opportunities you offer will visit your website. Many blog directories have categories that the blogs that are submitted to.
One example is Blog Catalog (blogcatalog dot com), is a free blog catalog with categories such as jobs, careers, travel, writing, and many other things. It has parts such as hightlighten blogs and other things to offer those who submit their blogs there. For more information on how you can learn how to create your own network marketing business, visit my website.
Another great place to add your blog is Blog-Directory.org (blog-drectory.org). Not only do they have an extensive list of areas with sub categories, and they will also review your blog. For the most popular blogs, it shows the traffic that blogs have and if they have any reviews. The blogs can be sorted by location as well as by category. Do a search for other blog directories.
Blog directories are a good place to advertise your blog and to find new subscribers. You never know what you might find as you browse through the list of blogs, and you may just find information that you never knew. Some of the directories offer chat, so people can meet other people.
So you can see, blog directories are a good place for you to get your blog in front of people and generate traffic and allow people to read your blog and look at your pictures. For more information on how you can learn how to create your own network marketing business, visit my website.