Oct
29
Opt-In Marketing: Increasing Profits and Building Loyalty
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Opt-In Marketing is when you have customers or potential customers that have agreed to hear from you in exchange for extra value you will add to their lives through additional supporting content, news and offers.
Remember, to their perspective there may be a lot of places on where they can buy products and services, but many times they are looking for a little something extra. Think to yourself, how can you provide that little extra guidance, support, or complimentary ideas to your audience, to cause them to choose you, over your competition?
Here are some great ways to increase customer loyalty and provide increased value to your customer base, so they choose to buy from you over and over again:
1) Write all emails and communications as you are writing them to one specific person, like a personal note. Remember, people don’t care particularly that they are part of your subscribers they care about getting their needs met, and they are on a search to find solutions to their problems.
2) Provide incentives for them to do the actions you are looking for. Train them in this way. One way to do it, is to reward them with bonuses when they refer friends. When they buy, especially it’s the right time to reward them in some way. Consider having a preferred customers club- either offering a discount, or extra bonus to people who have bought 2 times or more in the past.
3) Train them to click in your mails, preferably by writing part of the mail via text then having a link where they click to the blog. Just as they click to read the rest of the content, they will click also to reach your offers, and will be trained to click in general.
4) Consider doing teleseminars and webinars from time to time (perhaps 2x a month). This will increase responsiveness, build loyalty, and increase sales greatly. The reason is that it will set you apart versus everyone else, and bring you to a whole new level in the front of the minds of your prospects. It will position you as an expert, as you give them knowledge in these events.
5) Create videos and audios for release, perhaps one per week. Video is especially powerful, as it builds powerful bonds with your audience, and remember people buy from people they know, like and trust.
6) Surprise your audience. Overdeliver. Send them free bonuses from time to time, unannounced.
7) Joint venture with others in your field, in order to be able to provide bigger and better value to your audience. For example if your associate has a great product for your audience, why not do a teleseminar where you interview your associate, and he promotes his product. Then you can split the profits with your associate from sales.
Remember, the core tenant is to add value to others lives and to delight your customers and audience whenever you can. Through doing this you will increase loyalty and stomp out your competition, while delighting your customers!
Oct
7
Marketing on websites over the last few years has become more powerful and effective than on television. Use of website video production makes the audience stay on the website for longer than they usually would. Having a moving image on a website rather than text is much more effective and the company will get their products noticed. Last year the online advertising revenue was higher than Television. Marketers where seeing that more people were using the Internet for information, and they wanted to get their products on these popular websites. Websites are mostly using video presenter, to keep the audience interested so that they would not click straight off the website. The videos may only last about a minute but it is a minute longer than they usually would and ore time for browsers to notice products.
The Internet has grown rapidly over the years because you can get instant information about any topic. Sites like Wikipedia allow browsers to look up anything and pages come through about the topic. Advertisers target these kinds of websites because they n users will spend a greater amount of time on the website. They put their adverts down the side of the page hopefully trying to catch the attention of the person. Also the adverts would relate to the topic the users are reading about, for example if I searched football adverts to do with football like tickets and equipment could be shown. E-mail is a way of direct marketing where advertisers send E-mails to you regarding their product hoping it might interest you.
Also trafficking is common on the Web where you click one website, and it takes you to another site. Things like this get annoying on the Internet but this is what it is becoming, just a massive way for revenues to get their products out there to the people.
Face Book has become one of the most popular social networking websites out there, and is making a lot of money from advertisers. The marketers know the majority of people that use Face Book are teenagers and young adults so they know the kind of stuff to advertise on there. Also on people’s home page they advertise products that relate to people interest and personality.
It is the same with the {website video production} sharing website You Tube. When people are watching videos on You Tube adverts are on the side of the screen so advertisers now that people spend a bit of time on web videos so there is more time for their serviices to get see. Also again the advert would relate to the video the person is watching.
The internet has become the main source for advertising and it is predicted to stay that way in the future.
Oct
4
Are You Ready For a Joint Venture?
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Joint ventures have long been touted as a smart and potentially prosperous business strategy. Working in tandem with another business can bring big profits and open successful new markets. But before you ever consider approaching another business for a joint venture, you must determine whether you and your business are ready.
A JV can mean major changes to your business operations. It may mean changing your overall business strategy and goals, as well as adjusting and possibly expanding your employees and workers to achieve those goals. It could also mean realigning your business resources to help assure JV success. Are you ready for these changes?
If you are interested in pursuing a joint venture, give yourself some time to sit down and perform a self-analysis of your situation and readiness for such a venture. Here are some important questions you might want to ask:
What Are My Strengths & Weaknesses?
This is a big question that can determine what you bring to the table in a joint venture. Do you have particular expertise in technology or in sales? Are you a hindrance in organization and managing money? You need to know what you do best and where you need improvement. This will allow you to help narrow a potential JV partner who could help with your weaknesses and to whom you could offer benefits to as well.
Can A JV Help Me Compete With Other Businesses?
Are you struggling with competition? If you are trying to stand out from other competing businesses, you might think of ways that a JV can help you emerge as a leader in your industry. Rather than focusing on marketing directly against a competitor, a JV may offer ways that help attract new customers and help you stand apart from the crowd.
Am I Cooperative?
Do you consider yourself a person who is easy to get along with? A JV requires flexibility and cooperation between partners. If you like to only do things your way and run your business with an iron fist, you may not be a good candidate for a JV. However, if you are open to new ideas, like to explore creative ways to improve business, and enjoy working with other people, you may have an aptitude that fits well with a joint venture partnership.
Are My Employees Open To a New Venture?
If you have a business with employees, you should think of their attitude and morale if presented with a joint venture. Some employees and managers may view a JV as a threat to their job security. Or they may not like the idea and jump ship after you announce a JV to them. Be sure that your employees are open and ready for changes that may be necessary to help a JV become a success by talking to them beforehand and getting their input.
Your potential JV awaits you only if you know you are ready to enter into one. Get yourself mentally prepared and your business framed for a JV. With the right attitude from everyone involved, you will have the support you need to move forward with a JV idea.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.