Mar

A Guide To Make Sure Your Pay Per Click Marketing Campaign Is Worthwhile And Get A Healthy Start With Your Paid SERP Adverts.

Filed Under PPC

In order to make an educated choice on which keywords for your Pay per Click campaign you should use and will be paying for somewhere down the line, read the following. Today it is very easy to credit money into an adwords account and commence running a campaign. However there are many points it is always worth taking into account before you start your pay per click marketing campaign. This guide is designed to give you that knowledge and prevent you from wasting money on a campaign that simply will not work.

1. Choose relevant keywords
If you get this wrong, your site may still get traffic, but it will not be the correct traffic. The difference between 100 hits to your site from people looking for something you don’t sell, and the same traffic made up of people looking for your products can obviously be immense in terms of your sales conversion rate.

Try to pick keywords that are descriptive and not super competitive, statistically speaking keywords of four words convert to sales more often that keywords of less words, this is because the longer keyword is more descriptive, therefore the person typing those words know exactly what they are looking for and are out to buy! Which is just what you want. Its always worth considering having the word “buy” inside your keyword, this is one way or sifting the traffic and trying to ensure you only target genuine consumers with an intention of buying, not just browsers who will eat up your pay per click budget. An example of a well aimed descriptive keyword is fork truck training devon although the search term “fork truck training” may get more traffic, it is too broad, people looking to buy the services will likely want a supplier in their area. So although fork truck training devon may get less traffic, I would expect its sales conversion rate to be much higher.

2. Avoid the mistake of trying to get your ad in the number 1 position
If you set your price per click so high as to get the number one spot, it may well be that you will get more traffic, but this does not mean your pay per click campaign is running at the best potential, the chances are you could get fractionally less traffic for a lot less cost per click, it true that the first advert gets the most traffic but what it pays per hit is way above the odds most, many browsers will click links anywhere on a page, and act very much as shoppers in a mall do, shopping around and seeing whats on offer.

3. Target your adverts at paying customers not at casual browsers.
Remember, you are trying to attract Buyers not browsers, its not about getting a lot of hits, its about getting a lot of sales. The hits cost you money, the sales make money for you. Be sure that your advert is appealing to surfers looking to buy a product or service, and is not going to attract random clicks, getting this part right is crucial and can have a massive impact on your sales conversion rate, and the higher your rate the more successful the campaign is. Do not be fooled into thinking along the lines of “if I attract 1000 people surely one of them will buy” this can work fine in organic listings, but not when you are paying for each visit.

4. Ensure your Landing Page is relevant
Do not direct your expensive pay per click traffic, to your website home page.

The traffic should be directed directly to the page containing the product that your advert offers many people slip up here, they map pay per click traffic to their home page and when a potential customer clicks their ad and does not see the product he or she was looking for they simply click back on their browser and pick another result from the list! This means you have just paid for that person to visit your site, and missed a genuine opportunity for a sale. Once the browser clicks your advert and your landing page has loaded, he or she should be staring right at what your advert offered, whether it be goods or services.

5. Monitor sales conversions from a campaign, not web hits.
This is important, it allows you to streamline your campaign, increasing exposure keywords that are performing and weeding out any that are simply costing cash, using this method, your campaign will become more efficient and polished. Gaining effectiveness over time in stead of simply stagnating, pay per click can be an effective method of promoting your goods and services, and an excellent way to increase your web presence, but done wrong it can be nothing but a dead fish that you throw money at each month. Hopefully this guide has given you some insight and will get you off to a good start.

There are keywords in your campaign that are making you money and there are keywords that are wasting your money. By tracking conversions (leads or sales), by keyword, you’ll be more profitable.
These Pay per Click marketing tips are to avoid most common beginners mistakes. If these common mistakes can be avoided, you the advertiser will have better chances to succeed.