Feb
2
Many of the lower cost press release distribution services are now allowing you to specify a distribution time. The large wire service providers have always allowed you to specify the release time and time zone. technology marketing agency is often asked “what time of day should my company issue a release”}?
In the absence of urgent news that must be released immediately, you should aim for a release time of 7:30am-8am in your “target timezone”.It is early enough in the morning to meet most journalist’s deadlines and late enough to catch them after their coffee. Releasing early in the morning will allow get you to the top of Inbox’s if you are pitching via email. It also gives your public relations agency the entire day to line up interviews with company executives, if requested.
Note your “target timezone” may be different than the location of your business. For example, if your technology business is in Dallas, Texas but you want to reach out to the Pacific time zone San Francisco tech media, a 7:30am PST/PDT release would be advisable. Early AM release submissions have given us the best media pickup.Remember you always have the option to send releases to reporters “under embaro” which means you specify the date and time of the release in the future. {However, we find sending releases “under embargo” is not as effective as a timed morning distribution}. Many editors and journalists now frown upon embargoes releases or the release slips their minds because it was sent days before actual distribution.
For a press release distribution service consider Marketwire.com.Marketwire’s state-only distribution channels are excellent bargains if you only sell locally.And their SEO-enhanced options at $200 is highly-recommended as anchor-text links remain intact even in online news sites such as Google News and Yahoo! News. If you can’t afford Marketwire for a nationwide release, then use PRWeb at $80 if you’re really budget-limited, or the $200 PRWeb SEO-enhanced version with anchor text backlinks. However with the PRWeb package, you cannot pick your distribution time - the default is midnight- the $80 option releases only at midnight}.
Jan
24
4 Creative Joint Venture Ideas
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Are you still thinking about how you could form a joint venture? Thinking too much puts you into a frozen, non-active state also known as “analysis paralysis”. Break out of your inactivity. Start meeting with people who could be a potential JV partner. Sometimes great JV ideas blossom from simply meeting and discussing what one business can do for another.
If you are still stuck in a paralytic state and don’t know how you can take advantage of a joint venture, here are some creative ideas to get you started.
1. Advertise in a Publication
Do you publish an eZines? How about a newsletter? How about your JV partner? Perhaps you could find a JV partner with a regular publication that is sent out to hundreds or even thousands of customers on a mailing list. Ask to put an advertisement for your product or service in his publication and offer to share a portion of every sale made from his clients or customers. Don’t forget that you can do the same in your own publications for your JV partner.
2. Share Your Network (and vice versa)
Have you ever had a junk swap? It can be a fun event where you and some friends get together and bring books, DVDs, CDs and other possessions you don’t need or want. The fun begins when your unwanted items become treasures for others, and you find some great possessions in return.
You can do something similar with a JV partner. Get together and agree to share your network and/or customer contacts. You may find that getting a sales letter to your JV partner’s contacts results in a slew of new business. And your contacts may be thirsty for something your JV partner offers.
3. Display Your Creative Products in Your JV Partner’s Space
Do you make artistic or crafty products? Ask a potential JV partner if you can display your creative wares in her store. Sculptures, photographs, drawings, paintings - these all are great to display in places like restaurants where a regular audience comes in and gets to observe your creativity while they enjoy a meal. Oftentimes a sale will result from an interested party. You share the profits with the restaurant owner and sell more of your creative efforts.
4. Share a Booth at a Trade Show
Trade shows are a great place to meet new contacts and find new customers or distributors. However, the costs for booth space can sometimes be prohibitive. Why not find a JV partner with a complementary business to yours and offer to share a space? Sharing a space reduces the cost for both partners, you get to attend the trade show or conference to promote your business, and you can even come up with creative ideas for booth decoration and display.
These are just a few ideas that all fit into a joint venture situation. You don’t have to stop here! Research other ideas and come up with some of your own. A JV doesn’t have to be complicated, but with some creativity, you can form a JV that results in more sales for both parties.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.
Dec
31
Make Your Business Stand out Online with Custom Website Development
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You’ve had that old website for far too long and it’s high time for a professional web design that is creatively designed with your company’s future goals in mind. The value of a professional, results-driven, customized website cannot be overemphasized, and must never be neglected in your marketing plans.
Today’s professional website design and internet professionals know far more than they did 10 years ago about how to create web sites that target your potential customers, how to grab their attention with an effective message, and how to turn them into buyers who come back to buy from you again and again. At Effect, our SEO consultants and professional web design experts also use innovative tracking tools that creates additional value fromour professional Website Consulting services. If only your radio, television, print, and other marketing projects could say that.
SEO provides a higher return on investment than any other line item in your current marketing budget. Guaranteed. If this were not true, our consultants would be working in another field. At Effect Web Media, we are very driven to achieve the results our customers demand. In order to measure the success of our professional website design projects, we have developed award-winning, fully-customized tracking tools that show, beyond a shadow of a doubt, that we will deliver what others only promise, over and over.
That’s why clients stick around, instead of trying “another something different”, over and over again, and never getting proof of the results they set out to achieve in the first place. Even if your business is not involved in online selling, it’s important to note that online search engines have become the “Yellow Pages” of today. When people are out looking for a specific product or service, more than half will first go online to find potential suppliers, consultants, and dealers. You simply don’t have any more time and money to waste. You may not appreciate this until you’ve tried our services to see for yourself how quickly and affordably the right, professional SEO Company can improve your company’s bottom line.
As we value your time and budget, we work carefully and skilfully to maximize the effectiveness of every single aspect of your website – from how it looks, to how it communicates, to how it reports continuous, positive results back to you. Simply put, if your business can’t be found on page one of search engines such as Google and Yahoo, you are as good as invisible to customers searching online for a company like yours. Winning the competition for new and repeat business is far more sophisticated a process than even the savviest marketers today are fully informed about. Because the working world of the affordable SEO services changes daily, we make it our core business to stay ahead of the pack as we pass on our expertise, skill, knowledge and results to our loyal customers.
It’s possible to locate additional stories in CNET.com and within Technorati.