Apr
2
The web. Business. Net revenue. To truly join all of these words into a fruitful combination you will require one more concept. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. This is essential information for any online business.
There is certainly nothing more fundamental to the success of your online business. There may be other things that are as important, of course, such as the quality of your product or the integrity of your service. However, if you have a great product, but nobody comes to buy it, you might as well have no product.
If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider your strategy. If you are trying to compete in this very competitive business climate, you should always be a step ahead of your competition, increasing your traffic flow on a continuous basis.
Here are some ideas for increasing traffic that you can begin to put into place immediately. If you are already using these techniques, then take this as a reminder to figure out ways to increase their effectiveness.
- Begin a search engine advertising campaign
Use search engine advertising programs.. Although this certain way to increase your traffic comes with a price tag attached, it will be money very well spent.
Be sure to carefully monitor your advertising campaigns in order to tweak it continually to improve your results.
- Exchange Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts. When one site features another sites link, they could provide one another with the traffic each site generates. While the search engine optimization benefits of reciprocal linking appears to have diminished, there is still an opportunity to attract additional traffic with very little effort.
- Use “Viral Marketing”
Viral marketing gets its ironic name because it is designed to spread your marketing message in a way similar to a virus during and epidemic–from one person to another. For example, you might distribute a valuable report pertinent to your niche. You would give everyone who sees the report permission to pass it along to all of their friends and acquaintances, and you hope that those new readers would do the same. Of course the beauty of all of this is that the report (or the video, or online game, or whatever clever ideas you create) all have links to your site. If those links are followed by just a few of the people who receive the “infected” content, think how much traffic you can receive for your efforts.
- Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject as your site. If you sell car parts write press releases and articles about cars and car parts. Attach your site’s description and services at the end of the article as well as a link. Furthermore, distribute unique articles to article directories for an even more viral effect.
- Join forums and online communities (social media)
Capture the attention of a market, show your expertise and establish credibility. When you create a good foundation for your business in that way, people will trust you and your business. Traffic will certainly increase because your prospects know that you can provide what they need.
- Offer newsletters
Such regular communications with previous visitors to your business allow you to establish relationships with them. Use your newsletters to entice the readers to return to your site on a regular basis.
Feb
2
Many of the lower cost press release distribution services are now allowing you to specify a distribution time. The large wire service providers have always allowed you to specify the release time and time zone. technology marketing agency is often asked “what time of day should my company issue a release”}?
In the absence of urgent news that must be released immediately, you should aim for a release time of 7:30am-8am in your “target timezone”.It is early enough in the morning to meet most journalist’s deadlines and late enough to catch them after their coffee. Releasing early in the morning will allow get you to the top of Inbox’s if you are pitching via email. It also gives your public relations agency the entire day to line up interviews with company executives, if requested.
Note your “target timezone” may be different than the location of your business. For example, if your technology business is in Dallas, Texas but you want to reach out to the Pacific time zone San Francisco tech media, a 7:30am PST/PDT release would be advisable. Early AM release submissions have given us the best media pickup.Remember you always have the option to send releases to reporters “under embaro” which means you specify the date and time of the release in the future. {However, we find sending releases “under embargo” is not as effective as a timed morning distribution}. Many editors and journalists now frown upon embargoes releases or the release slips their minds because it was sent days before actual distribution.
For a press release distribution service consider Marketwire.com.Marketwire’s state-only distribution channels are excellent bargains if you only sell locally.And their SEO-enhanced options at $200 is highly-recommended as anchor-text links remain intact even in online news sites such as Google News and Yahoo! News. If you can’t afford Marketwire for a nationwide release, then use PRWeb at $80 if you’re really budget-limited, or the $200 PRWeb SEO-enhanced version with anchor text backlinks. However with the PRWeb package, you cannot pick your distribution time - the default is midnight- the $80 option releases only at midnight}.
Jan
24
4 Creative Joint Venture Ideas
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Are you still thinking about how you could form a joint venture? Thinking too much puts you into a frozen, non-active state also known as “analysis paralysis”. Break out of your inactivity. Start meeting with people who could be a potential JV partner. Sometimes great JV ideas blossom from simply meeting and discussing what one business can do for another.
If you are still stuck in a paralytic state and don’t know how you can take advantage of a joint venture, here are some creative ideas to get you started.
1. Advertise in a Publication
Do you publish an eZines? How about a newsletter? How about your JV partner? Perhaps you could find a JV partner with a regular publication that is sent out to hundreds or even thousands of customers on a mailing list. Ask to put an advertisement for your product or service in his publication and offer to share a portion of every sale made from his clients or customers. Don’t forget that you can do the same in your own publications for your JV partner.
2. Share Your Network (and vice versa)
Have you ever had a junk swap? It can be a fun event where you and some friends get together and bring books, DVDs, CDs and other possessions you don’t need or want. The fun begins when your unwanted items become treasures for others, and you find some great possessions in return.
You can do something similar with a JV partner. Get together and agree to share your network and/or customer contacts. You may find that getting a sales letter to your JV partner’s contacts results in a slew of new business. And your contacts may be thirsty for something your JV partner offers.
3. Display Your Creative Products in Your JV Partner’s Space
Do you make artistic or crafty products? Ask a potential JV partner if you can display your creative wares in her store. Sculptures, photographs, drawings, paintings - these all are great to display in places like restaurants where a regular audience comes in and gets to observe your creativity while they enjoy a meal. Oftentimes a sale will result from an interested party. You share the profits with the restaurant owner and sell more of your creative efforts.
4. Share a Booth at a Trade Show
Trade shows are a great place to meet new contacts and find new customers or distributors. However, the costs for booth space can sometimes be prohibitive. Why not find a JV partner with a complementary business to yours and offer to share a space? Sharing a space reduces the cost for both partners, you get to attend the trade show or conference to promote your business, and you can even come up with creative ideas for booth decoration and display.
These are just a few ideas that all fit into a joint venture situation. You don’t have to stop here! Research other ideas and come up with some of your own. A JV doesn’t have to be complicated, but with some creativity, you can form a JV that results in more sales for both parties.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.