Dec
23
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.
Dec
11
How to Grow Your Business
Filed Under General Info | Leave a Comment
Every business needs to continuously grow, and the business owners try many strategies to promote their company’s growth. Else, the business will come to a stagnation that may finally affect the profit figures. Of few tactics people use for the growth of their company, marketing is one. But marketing alone will not give desired results if it hasn’t been implemented intelligently. Basic things that marketing is done for are -
· Let people know about your product by advertising about it.
· Tell people why should they prefer the product you are selling to other’s
· Convince people that your product would have a positive affect in their lives
· Make sure you manage to retain your customers.
Well, those are the fundamentals of marketing and to market effectively, fresh strategies are required. One of such strategies I came across on a blog – Stepto’s Direct Mail Piece that will Forever Haunt my waistline.
Here, the author, Mike keesee, has written out the example of Mike Stepto’s business growing strategy. Mike Stepto owns a Bar-B-Q Shack in Evansville, Indiana. He wanted to expand his catering business but at the same time didn’t want to have any negative effects on his restaurant business. That is- Mike didn’t want the money he used in marketing his catering business should, in anyway, cause harm to his on-going restaurant work. So, Mike very ingeniously fabricated a strategy that worked so well that he got the results he wanted.
Mike Stepto’s tactic and the apt way he carried it out – here
What Mike Stepo did was undoubtedly smart. Results Of his carefully desinged strategy :
1.Mike Stepto reached 20 businesses in town.
2. People whom Mike had once served remembered Mike every time they ate lunch.
3. Mike made personal contact with these business people
4. Mike’s Bar-B-Q Shack became known widely
You can read the entire story of Mike Stepton’s selling strategy and success at the author’s blog.
Dec
1
Internet Marketing 101
Filed Under General Info | Leave a Comment
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.