Mar
19
Search Engine Optimization For Dummies
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If you have a website of your own you should know that you don’t get traffic by letting your website just sit where it is. You need to point visitors to your website somehow. There are a myriad of different methods internet marketers use to get people to come to a website. These include and are not limited to, paying to get an ad on another website, pay-per-click advertising, and advertising on an ezine, or an online newsletter with many subscribers. These are all very effective ways to get traffic to your site. The strategies you need to use to make these work well have been discussed over and over again. They are also very expensive in most cases. What I want to discuss is a free way to get tons of targeted traffic.
What I am referring to is search engine optimization (SEO). This is when you change some things about your site to get them as high as you can on a search engine. Have you ever used a search engine? That’s a foolish question because these are used by everyone. When you do use Google or yahoo to find information or products what do you click on? You probably click on the first one on the list. This is because most likely this is the best site of the certain keyword you are searching for. One way to get your site rated highly on a search engine page is to have a content rich site with your own high quality content.
If you search some key words and scroll down to some of the bottom sites on the page you can see when you click on some that there content is not really that good, but they are still ranked 9 or 10 out of thousands of websites for that topic. This is because some people take advantage of the “search engine system”. This is the system followed that chooses where you site will rank on a search engine. The goal of every search engine is to try and catalog every single site on the World Wide Web. Unfortunately this cant be done so they can only get some websites added to there “catalog”. They usually focus on the content rich sites.
There is a way to manipulate search engines to help raise your page rank. These methods are not easy to administer and they are amazingly time consuming. Some include changing the hltm or css coding of your website and your Meta tags. Search engines categorize your website in a key word. One way to help your page rank is by repeating a key word over and over again in a certain content page. If you “overstuff” a page with a certain word you will be penalized so I would advise against that. If you’re not a coder or a professional page designer you will not be able to use the Meta tag changing. If you do know how to manipulate code then you probably already know about using the key word in them.
In internet marketing there is a way to automating everything. Of course someone had to come along and create software to automate search engine optimization. I use software for everything; it’s a way to be more efficient and free up your time for more important things, or other aspects of your website. If you automate search engine optimization then you can worry about your content, format, product quality, or many other aspects of internet marketing. Automation is a way to get your work done with less work. It can be looked as like a sort of an exchange. You trade the work you have to do for a small dollar price. Of course it also does the work better, in some cases, then you could. In these cases it actually creates income.
SEO is a way of getting free targeted traffic to your site. If you want your site ranked high ona search engine page, all you need is a website with a lot of good content to keep people coming back and haing each page packed with key words, but not too much. The recommended amount is 7% or 7 per100 words. This may seem like it is easy enough but it is actually hard to make a quality article with repeated words. To make it easy for yourself I recommend you invest in automation of the process. SEO can be done manually and is the best free choice for getting targeted traffic to your site.
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Mar
19
Professional SEO Services Facilitate To Achieving The Targeted Traffic
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• What is Search Engine Optimization?
Search engine optimization is the method of increase the PR (Page Rank) of your website or indirectly increases the traffic of your website through search engines. Search engine optimization is the process to appear your website at the top of the search list. So your website can more visible by the internet user. So the public relation between your website and the internet user will be increase. You can reach or you can market your products to customer.
The basic idea behind the search engine optimization process is “Internet Marketing”. Just put down your business, products and services on internet as website. After search engine optimization process done, your website will be appearing at the top and the internet user who really wants to these services they can easily reach on it. And you can achieve your goal. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.
Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engine optimization (SEO) changes your web pages so search engines can index and rank them better. You do this by modifying the HTML (the code) so search engines can easily navigate the page and identify significant words. You also add content (pages of text) so the search engines have something to index and rank. Thus your target audience will be able to find you when they are researching their interests. The goal is not just to get #1 ranking. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.
Outsourcingseoservices.com offer vast amount of valuable seo services that increase 90% of internet traffic to your website. Our experience and exports seo are take right decision to your website business optimization and increase the targeted traffic from internet. A low cost search engine optimization service is our specialty. Increase traffic and cut down your website promotion cost.
Different types of search engine optimization strategy.
• On-Page optimization
• Off-Page optimization
Before doing off- page optimization, on-page optimization is compulsory in the search engine optimization process. When the internet user searching some services from search engine and come to your website and if your website is not in proper format, the content of the website is not good quality and valuable at that time the user will not interest in your business and just live from you website. So On-page is necessary before doing off-page optimization.
Steps in On-page optimization are:
Keyword Research:
Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market. These will be the most important steps in the search engine optimization process. Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories. This Keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword Research plays a crucial role in assuring that your prospective customers will find you when they are looking for your specific products and services.
Meta tag creation:
Meta tags are xhtml or html fundamentals that give the structural information of your webpage. Meta tags are used in the head section of the html code. It defines the title, description and keywords of the webpage. All are define as below:
Title tag: This tag gives the heading of your page. The search engine will refer your website through title tag. The length of this tag is 40 to 65 characters.
Description tag: It gives the effective and brief introduction of the page of your website. This will not display on the page itself. The maximum length of this tag is 0 to 250 characters.
Keywords tag: This tag define the targeted key phrase of your website. The maximum length of this tag is 0 to 300 characters.
H1 tag: Title /heading of the page should be mentioned in H1 tag, the length of title should be limited to 60-80 characters. The standard usage of H1 tag is 3 times for the home page and once in the inner pages.
Alt tag: When you are using tag to insert images on the web pages. This tag can include the ALT= attribute, which means attribute text. Search engines also read ALT texts.
W3C Validation: After Meta tag creation process was done the final steps is to checking the all html code of your website is called “W3C Validation process”.
Steps in Off-page optimization:
After doing the on-page optimization the next step is off-page optimization.
• Directory submission
• Reciprocal (two way/three way)
• Classified submission
• Blog creation
• Article submission
• Forum posting
• Press release
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Mar
19
Necessity Of Search Engine Optimization
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Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.
Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.
Why search engine optimization?
When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.
This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.
The mental block – do I need it?
If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.
To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.
On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.
On to optimizing web content
If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.
In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.
The basic issues
If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.
1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.
2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.
3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.
4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.
5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.
6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.
7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.
8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.
Summing up – the aging factor
In Bengali, my mother tongue, there is a saying, which when roughly translated, means ‘seasoned paddy-grains make more rice’. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.
In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.
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