Apr
2
The only real reason that online businesses pour so many resources into article marketing is to get more traffic. That’s why the better Internet writing services flourish, and it’s why the top article directories never lack fresh content.
Our syndicated article help us in this way in two potential ways. On the one hand, we can receive visitors directly from those articles when the readers click a link in our resource (or author’s) box, and/or, alternatively, the major search engines can notice our article link and give greater important to that landing page on our site. This latter option leads to more traffic, eventually, by sending us visitors who have found our page in the search engine results.
Trying to maximize our results from those two methods causes a problem. The pages that we want to optimize in the search engines may not be the same pages to which we would ideally send our article readers. Let me explain this problem in a little more detail.
Often we pay the most SEO attention to pages that generate revenue directly. We are optimizing, in those cases, for searchers who are in a buying state of mind–or at worst in the state of mind in which they just need a little shove to make that final decision.
On the other hand, the readers of our syndicated articles are, typically, at a much earlier stage in the decision making process. They are usually at a stage of beginning information gathering. That’s why they came to our article rather than going directly to a store or service provider.
Now, hang onto those two competing states of mind for a moment, while we consider how we construct pages on a business website. A basic marketing principle of good website design for a business is that each page within our site should be constructed in a way that contributes to creating only one action on the part of the prospect. That action might be buying or signing up for our mailing list in order to receive additional information. So, if we absolutely obey the marketing rule, it is logically impossible to both optimize the most prized pages on the site and simultaneously satisfy the human reader–can we?
That is the seemingly unwinnable choice that faces us. Should we focus our article marketing efforts on SEO or on providing a landing page for our readers that will offer them what they truly desire at their current stage of decision making (or procrastination, in some cases)? Should we abide by the simple, common sense marketing rule, or should we magically try to successfully incorporate two disparate objectives within this single site of the page?
We must consider these options carefully in both our article syndication decisions and our copywriting decisions within the website itself.
Sep
10
Simplify your Home Based Business Opportunity with Web 2.0
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Do you visit the same web sites again and again looking for new content? Wouldn’t it be nice to automate this task to save more time for your home based business opportunity? RSS feeds are here to stay and feed offers a new face to the World Wide Web that we are already familiar with.
You may not know what RSS or a feed is yet but chances are you are using them all the time already, though probably through another Web site which is using RSS underneath. One of the beauties of this emerging use of RSS and blogs in websites is how easy it is to share your ideas and your reflections with other educators. While not a business-focused Web site, it provided some very enlightened ideas on how sites can better generate timely, relevant and desirable content while engaging consumers in a meaningful way.
You will also find many directories that exist to help you find RSS feeds on topics that interest you. Furthermore, users on the Web, particularly the early adopters and influential users, are using browsers less and less, and information aggregators like RSS feed readers more and more. When thinking about your website as a whole in your home based business opportunity, it is best compared to an orange, the site content is the orange itselt and the RSS feed is its rhine.
Feeds help make web content a powerful communication tool. The social bookmarking web site allows individuals to store their bookmarks on the Internet and makes them accessible anywhere. Each social bookmarking site is a little different but all include the ability to include a description of the web site.
The web surfer negotiates the connections within a social or ideea network, exchanges bits of content, creates something new, and then the cycle begins again. Scribd is a free online library where anyone can upload documents, embed a PDF player to publish and view documents right in their own web browser. We make it our priority to provide some very enlightened ideas on how home based business opportunity sites can better generate timely, relevant and desirable content while engaging consumers in a meaningful way.
You can enter a feed, format it they way you would like it to appear on your website, and then you are given a bit of JavaScript code which you place on your website. When the feed is updated the content on your website is automatically updated. A RSS feed can be found on the bottom of almost every page within Delicious.
Are you considering a Home Based Business Opportunity? If you start your Home Based Business Opportunity correctly, you will see that is shows steady growth and provides steady income.
Feb
15
Do you have a passion for internet marketing? Check out these powerful tools to turbocharge your marketing efforts. I hightly recommend: Simply PLR
Don’t Make These Common 4 Affiliate Mistakes!
Myths concerning affiliate marketing are appealing and attractive. People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.
It is true enough that affiliate marketing is financially rewarding. People who have gone through everything to be able to succeed in this business are reaping the seeds that they untiringly sowed. Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances. Having gone through the A-Z of affiliate marketing, however, these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.
Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business. There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing. They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them. And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.
What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen? Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business runs. Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it. It is also about knowing the market and the customers at hand.
If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.
In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis.
And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.
So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.
The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.
On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!
If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities. Such as these
acne skin care product
Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list of your chosen niche
yoga for stress relief.
This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.
In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.
You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.
One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!